conomisant of & 39; money with a system of digital assets management and taking advantage of content generated by the user & 39; to sell products in the market today. & 39; Use of a Service Oriented Architecture (SOA), servers existing XML content are changing the methods of & 39; edition custom publishing to & 39; digital publishing solutions. An XML content server makes the content of your society conversion and content management at a glance & 39; eye because all of your contentbase organization can be instantly converted into XML without reformatting exhaustive. & 39; Use of a system for managing digital goods as a content server for XML & 39; digital publishing, helps companies reach a wider, more diverse, particularly the younger generation who are very familiar and knowledgeable with the technology of the Internet and & 39; rival d & 39; other online services. Websites are already using the & 39; Internet as a business editor and now acting as editors, for example, Google has a digital newspaper, real estate agents, authors and musicians are " only sell online & quot; content exclusively available to users online-thus becoming Their publishers / producers of digital content. L Companies are & 39; learning and taking advantage of content generated by the user & 39; - as reviews and opinion polls & 39; to sell their digital products online. You are most likely aware of the social networking phenomenon that has embraced the online community of users & 39; in the past three years. Organizations like You Tube and FaceBook companies have become multi-million dollar, and this is due in large part to other people & 39; d people are saying about what is " " hot and what is and the last thing where & 39; get. Advertisers have learned that the next generation of consumers, not to mention the present generation are tired of & 39; hear what they want & 39;. There are so many choices that exist today & 39; hui that people find what they want & 39; on their own without insisting ads. L & 39; else is reading, they are critical, because consumers want to know more about a product from the reality of people who have used the product to an ad that is glossy and shiny which tells you what you want to hear. Companies can put their message then, but it is more about people picking up this message and spread the message about how marketing is now is the digital assets management today.
This application provides a suite of content services that facilitate the development of new products through McGraw - Hill Education different product groups existing assets as leverage in the creation of new editions and new methods of digital assets management distribution.
A application built with XML content server you can track where content was used, regardless of what & 39; was used to consolidate all assets in a digital repository powerful Easily move digital content from the printed & 39; process Research and looking at all your digital assets between different types of media, including images, full of books, articles & 39; and sounds reduce the time and cost of content production by focusing on the reuse of content About the author & 39;: Melissa Peterman is a Web content specialist for Innuity. For more information on & 39; digital asset management, content and XML content management, go to Mark Logic.
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